What is the name of the company/ organization you are choosing? - Shaw's Hotel, which is the oldest family owned hotel on Prince Edward Island. What are they currently doing for advertising? What does one of their ads look like? - They don't really have an ad campaign. They have a website, an Instagram, and a Facebook, but that's about it. Their website has a retro feel, which makes sense given how old the hotel is. What is their overall CAMPAIGN? (what is their "course of action" for promoting their product/mission long term)? - They don't really seem to have any sort of ad campaign. What do you propose to change? - I propose to create an ad campaign that will make the hotel more recognizable and attract new customers. Who will be your target audience? - The target audience is a mix between retirees, families, and newlyweds. How will your campaign benefit the company? - The campaign will attract new customers that would never have otherwise known about the hotel and keep the previous customers. How do you plan on visually representing this idea? Draw up a quick sketch on paper and take a picture and post it in your blog post. Here are some examples from their current website.
Slogans
2000 - Coca-Cola. Enjoy 2001 - Life Tastes Good 2003 - Coca-Cola... Real 2005 - Make It Real 2006 - The Coke Side of Life 2009 - Open Happiness 2016 – Taste the Feeling Other Ad Campaigns - name on the bottles - Olympics - World Cup - Advertising Age - Celebrity Sponsorships Find an advertisement that you believe has an image in it that has been digitally altered or enhanced. Save this image on your blog post and the link that you got it from. type a response to these questions in your blog: Where did you get this image (cite it)? Krebs, Joel. “Just Collecting.” Just Collecting, 2015, www.justcollecting.com/advertising- memorabilia/cultural-icons-in-modern-advertisements. Why do you think this image has been digitally altered or enhanced? The obvious thing is that Elvis Presley died way before technology, but if you also look at the original photo, the colors and background are a bit altered. Do you find that the editing done to the image enhances the advertisement? why or why not? Yes, the use of Elvis as the model for the headphones subconsciously makes the viewer associate Beats with the musical icon status that Elvis possesses. What is the visual communication that is sent through this imagery? Elvis is a music icon and the image of him wearing Beats is a good marketing strategy to endorse the brand. |
AboutMedia arts student at Suffield Academy Archives
May 2019
Categories |