What is the name of the company/ organization you are choosing? - Shaw's Hotel, which is the oldest family owned hotel on Prince Edward Island. What are they currently doing for advertising? What does one of their ads look like? - They don't really have an ad campaign. They have a website, an Instagram, and a Facebook, but that's about it. Their website has a retro feel, which makes sense given how old the hotel is. What is their overall CAMPAIGN? (what is their "course of action" for promoting their product/mission long term)? - They don't really seem to have any sort of ad campaign. What do you propose to change? - I propose to create an ad campaign that will make the hotel more recognizable and attract new customers. Who will be your target audience? - The target audience is a mix between retirees, families, and newlyweds. How will your campaign benefit the company? - The campaign will attract new customers that would never have otherwise known about the hotel and keep the previous customers. How do you plan on visually representing this idea? Draw up a quick sketch on paper and take a picture and post it in your blog post. Here are some examples from their current website.
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AboutMedia arts student at Suffield Academy Archives
May 2019
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